Moilanen, Teemu
How to Brand Nations, Cities and Destinations
1. Introduction
Teemu Moilanen, Seppo Rainisto
2. Theoretical Framework for Developing a Place Brand
Teemu Moilanen, Seppo Rainisto
3. The Process of Building a Country Brand and the Cornerstones of Success
Teemu Moilanen, Seppo Rainisto
4. City and Destination Branding
Teemu Moilanen, Seppo Rainisto
5. Operational Plan
Teemu Moilanen, Seppo Rainisto
Keywords: Business and Management, Marketing, Tourism Management, Business Strategy/Leadership, International Business
- Author(s)
- Moilanen, Teemu
- Rainisto, Seppo
- Publisher
- Springer
- Publication year
- 2009
- Language
- en
- Edition
- 1
- Page amount
- 211 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9780230584594
- Printed ISBN
- 978-1-349-30636-7