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Moilanen, Teemu

How to Brand Nations, Cities and Destinations

Moilanen, Teemu - How to Brand Nations, Cities and Destinations, ebook

64,95€

Ebook, PDF with Adobe DRM
ISBN: 9780230584594
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Table of contents

1. Introduction
Teemu Moilanen, Seppo Rainisto

2. Theoretical Framework for Developing a Place Brand
Teemu Moilanen, Seppo Rainisto

3. The Process of Building a Country Brand and the Cornerstones of Success
Teemu Moilanen, Seppo Rainisto

4. City and Destination Branding
Teemu Moilanen, Seppo Rainisto

5. Operational Plan
Teemu Moilanen, Seppo Rainisto

Keywords: Business and Management, Marketing, Tourism Management, Business Strategy/Leadership, International Business

Author(s)
 
Publisher
Springer
Publication year
2009
Language
en
Edition
1
Page amount
211 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9780230584594
Printed ISBN
978-1-349-30636-7

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