Eco-Standards, Product Labelling and Green Consumerism

1. Introduction: Green Consumerism, Green Labelling?
Magnus Boström, Mikael Klintman

2. The Historical Context — Key Trends
Magnus Boström, Mikael Klintman

3. Green Labels and Other Eco-Standards: A Definition
Magnus Boström, Mikael Klintman

4. The Consumers’ Role: Trusting, Reflecting or Influencing?
Magnus Boström, Mikael Klintman

5. Our Cases
Magnus Boström, Mikael Klintman

6. Sceptical and Encouraging Arguments
Magnus Boström, Mikael Klintman

7. Policy Contexts and Labelling
Magnus Boström, Mikael Klintman

8. Three Framing Strategies: From a Complex Reality to a Categorical Label
Magnus Boström, Mikael Klintman

9. Organizing the Labelling
Magnus Boström, Mikael Klintman

10. Dealing with Mutual Mistrust
Magnus Boström, Mikael Klintman

11. Green Labelling and Green Consumerism: Challenges and Horizons
Magnus Boström, Mikael Klintman

Keywords: Business and Management, Marketing, Environmental Sociology, Political Science, Pollution, general, Environment, general, Sociology, general