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Resnick, Evelyne

Wine Brands

Resnick, Evelyne - Wine Brands, ebook

69,10€

Ebook, PDF with Adobe DRM
ISBN: 9780230583733
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Table of contents

1. Introduction
Evelyne Resnick

Part I. New and traditional consumers

2. Portrait of a man as a traditional consumer
Evelyne Resnick

3. Values and trends of the new consumers
Evelyne Resnick

4. Birth of the new wine consumer
Evelyne Resnick

Part II. Reaching the new consumer

5. Traditional marketing versus web marketing
Evelyne Resnick

6. Pouring wines in new ways: marketing on the Web 1.0
Evelyne Resnick

7. Web 2.0 and the new millennium: innovative ways for new trends
Evelyne Resnick

8. Wine and branding
Evelyne Resnick

Keywords: Business and Management, Marketing, International Business, e-Business/e-Commerce, International Economics

Author(s)
Publisher
Springer
Publication year
2008
Language
en
Edition
1
Page amount
197 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9780230583733
Printed ISBN
978-1-349-36372-8

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