Contemporary Thoughts on Corporate Branding and Corporate Identity Management

1. Introduction
T. C. Melewar, Elif Karaosmanoğlu

2. Branding: A Social Contract between a Business and Its Customer
Robert McMurrian, Judith H. Washburn

3. A Multiple Stakeholder Perspective for Measuring Corporate Brand Equity: Linking Corporate Brand Equity with Corporate Performance
Hamed M. Shamma, Salah S. Hassan

4. Aligning Corporate Brand Perceptions: Does it Matter?
Tatiana Anisimova, Felix Mavondo

5. Vision, Image, Reputation and Relationships: Critical Drivers in Developing an Airport City
Robyn Stokes

6. Brand Identification: A Theory-based Construct for Conceptualizing Links between Corporate Branding, Identity and Communications
Sue Vaux Halliday, Sven Kuenzel

7. Organizational Branding within Creative SMEs
Shaun M. Powell

8. Corporate Identity as Strategic Management Communication: A Working Framework
Chun Wah Lee

9. The Power of Corporate Brand Names: Integrated Marketing in Action
Brian C. Sowa

10. Strategic Corporate Re-branding
Patrick Cettier, Bernd Schmitt

11. Renault-Nissan: A Study into the Advantages of a Prior Strategic Alliance in the Development of a Post-merger Corporate Identity
T. C. Melewar, David Stark, Elif Karaosmanoğlu

12. Corporations as Storytellers — Stakeholders as Image Builders: Towards Impressive Corporate Communication
Roy Langer, Richard J. Varey

Keywords: Business and Management, Marketing, Business Strategy/Leadership, Corporate Communication/Public Relations, Industrial Design