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Buckingham, Ian P.

Brand Engagement

Buckingham, Ian P. - Brand Engagement, ebook

69,10€

Ebook, PDF with Adobe DRM
ISBN: 9780230579507
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Table of contents

1. Prologue
Ian P. Buckingham

2. Brand Engagement, Everyman and the Death of the Hero Leader
Ian P. Buckingham

3. Deconstructing Brand (“but we don’t even brand animals any more”)
Ian P. Buckingham

4. Through the Looking Glass
Ian P. Buckingham

5. Culture as a Weapon of Mass Construction
Ian P. Buckingham

6. Bring Yourself to Work
Ian P. Buckingham

7. Postscript
Ian P. Buckingham

Keywords: Business and Management, Marketing, International Business, Corporate Communication/Public Relations

Author(s)
Publisher
Springer
Publication year
2008
Language
en
Edition
1
Series
International Political Economy Series
Page amount
231 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9780230579507
Printed ISBN
978-1-349-36447-3

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