Buckingham, Ian P.
Brand Engagement
1. Prologue
Ian P. Buckingham
2. Brand Engagement, Everyman and the Death of the Hero Leader
Ian P. Buckingham
3. Deconstructing Brand (“but we don’t even brand animals any more”)
Ian P. Buckingham
4. Through the Looking Glass
Ian P. Buckingham
5. Culture as a Weapon of Mass Construction
Ian P. Buckingham
6. Bring Yourself to Work
Ian P. Buckingham
7. Postscript
Ian P. Buckingham
Keywords: Business and Management, Marketing, International Business, Corporate Communication/Public Relations
- Author(s)
- Buckingham, Ian P.
- Publisher
- Springer
- Publication year
- 2008
- Language
- en
- Edition
- 1
- Series
- International Political Economy Series
- Page amount
- 231 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9780230579507
- Printed ISBN
- 978-1-349-36447-3