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Thoenig, Jean-Claude

The Marking Enterprise

Thoenig, Jean-Claude - The Marking Enterprise, ebook

69,10€

Ebook, PDF with Adobe DRM
ISBN: 9780230579484
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Table of contents

1. Introduction: Back To Basics
Jean-Claude Thoenig, Charles Waldman

2. Marking: A First Cut
Jean-Claude Thoenig, Charles Waldman

3. Proactive Marking: The Royal Canin Way
Jean-Claude Thoenig, Charles Waldman

4. Reactive Marking: The Wal-Mart Way
Jean-Claude Thoenig, Charles Waldman

5. Essence Of Markings
Jean-Claude Thoenig, Charles Waldman

6. The Right Mindset
Jean-Claude Thoenig, Charles Waldman

7. Spoiling The Marking Process
Jean-Claude Thoenig, Charles Waldman

8. Societal Embedding
Jean-Claude Thoenig, Charles Waldman

9. Building and Governing A Territory
Jean-Claude Thoenig, Charles Waldman

10. Organizing A Moral Community
Jean-Claude Thoenig, Charles Waldman

11. Conclusion: Who Gets What from Marking
Jean-Claude Thoenig, Charles Waldman

12. Executive Summary
Jean-Claude Thoenig, Charles Waldman

Keywords: Business and Management, Marketing, Business Strategy/Leadership, Management

Author(s)
 
Publisher
Springer
Publication year
2007
Language
en
Edition
1
Series
INSEAD Business Press
Page amount
253 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9780230579484
Printed ISBN
978-1-349-28022-3

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