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Trappey, Randolph J.

Brand Choice

Trappey, Randolph J. - Brand Choice, ebook

172,80€

Ebook, PDF with Adobe DRM
ISBN: 9780230514201
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Table of contents

1. Customer Thinking and Brand Choice
Randolph J. Trappey, Arch G. Woodside

2. Automatic-Unconscious Process Models of Primary Choice
Randolph J. Trappey, Arch G. Woodside

3. Customer Portfolio Analysis among Competing Retail Store Brands
Randolph J. Trappey, Arch G. Woodside

4. Automatic Thinking and Store Choices by Near and Distant Customers
Randolph J. Trappey, Arch G. Woodside

5. Modelling Bank Loyalty
Randolph J. Trappey, Arch G. Woodside

6. Learning How Linkage Advertising and Prior Experience Affect Customer Behaviour
Randolph J. Trappey, Arch G. Woodside

7. The Role of Human Cognitive Ability (g) in Consumers’ Automatic and Strategic Processing of Brands
Randolph J. Trappey, Arch G. Woodside

8. Conclusions and Implications for Future Research and Marketing Strategy
Randolph J. Trappey, Arch G. Woodside

Keywords: Business and Management, Marketing, Market Research/Competitive Intelligence

Author(s)
 
Publisher
Springer
Publication year
2005
Language
en
Edition
1
Page amount
268 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9780230514201
Printed ISBN
978-1-349-52357-3

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