Shaw, Colin
Revolutionize Your Customer Experience
Table of contents
1. Are you missing the gorge?
Colin Shaw
2. Please hold, your call is important to us
Colin Shaw
3. The guiding principles
Colin Shaw
4. The enablers
Colin Shaw
5. Sensory experiences
Colin Shaw
6. Naïve orientation
Colin Shaw
7. Transactional orientation
Colin Shaw
8. Enlightened orientation
Colin Shaw
9. Natural orientation
Colin Shaw
10. Understanding, action, and embedding
Colin Shaw
11. Case study: from the most ridiculed to the most respected
Colin Shaw
12. Case study: Build-A-Bear Workshop
Colin Shaw
13. Conclusion: dare to be different
Colin Shaw
Keywords: Business and Management, Management, Business Strategy/Leadership
- Author(s)
- Shaw, Colin
- Publisher
- Springer
- Publication year
- 2005
- Language
- en
- Edition
- 1
- Page amount
- 240 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9780230513457
- Printed ISBN
- 978-1-349-51834-0
