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Roll, Martin

Asian Brand Strategy

Roll, Martin - Asian Brand Strategy, ebook

76,05€

Ebook, PDF with Adobe DRM
ISBN: 9780230513068
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Table of contents

1. Introduction
Martin Roll

2. Branding — The Driver of a Successful Business Strategy
Martin Roll

3. Transforming How We Understand Asian Cultures and Consumers
Martin Roll

4. Asian Country Branding
Martin Roll

5. Celebrity Branding in Asia
Martin Roll

6. Asian Brand Strategy
Martin Roll

7. Successful Asian Brand Cases
Martin Roll

8. Aspiring Asian Brand Cases
Martin Roll

9. 10 Steps to Build an Asian Brand
Martin Roll

10. Asian Brands Toward 2020 — A New Confidence in the Boardroom
Martin Roll

11. Conclusion
Martin Roll

12. Future Chapters
Martin Roll

Keywords: Business and Management, Marketing, Asian Culture, Management, International Business

Author(s)
Publisher
Springer
Publication year
2006
Language
en
Edition
1
Page amount
272 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9780230513068
Printed ISBN
978-1-349-54370-0

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