Roll, Martin
Asian Brand Strategy
Table of contents
1. Introduction
Martin Roll
2. Branding — The Driver of a Successful Business Strategy
Martin Roll
3. Transforming How We Understand Asian Cultures and Consumers
Martin Roll
4. Asian Country Branding
Martin Roll
5. Celebrity Branding in Asia
Martin Roll
6. Asian Brand Strategy
Martin Roll
7. Successful Asian Brand Cases
Martin Roll
8. Aspiring Asian Brand Cases
Martin Roll
9. 10 Steps to Build an Asian Brand
Martin Roll
10. Asian Brands Toward 2020 — A New Confidence in the Boardroom
Martin Roll
11. Conclusion
Martin Roll
12. Future Chapters
Martin Roll
Keywords: Business and Management, Marketing, Asian Culture, Management, International Business
- Author(s)
- Roll, Martin
- Publisher
- Springer
- Publication year
- 2006
- Language
- en
- Edition
- 1
- Page amount
- 272 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9780230513068
- Printed ISBN
- 978-1-349-54370-0
