Etherington, Lyn
Customer Loyalty
Table of contents
1. What do customers want?
Sionade Robinson, Lyn Etherington
2. Lessons in customer loyalty from the past
Sionade Robinson, Lyn Etherington
3. New customers, new challenges
Sionade Robinson, Lyn Etherington
4. The benefits of winning customer loyalty
Sionade Robinson, Lyn Etherington
5. Customer loyalty and service brands
Sionade Robinson, Lyn Etherington
6. The one question that really matters
Sionade Robinson, Lyn Etherington
7. The loyalty-building experiences take center stage
Sionade Robinson, Lyn Etherington
8. Making loyalty-building experiences happen
Sionade Robinson, Lyn Etherington
9. The future
Sionade Robinson, Lyn Etherington
10. Summary of key points
Sionade Robinson, Lyn Etherington
Keywords: Business and Management, Management, Marketing
- Author(s)
- Etherington, Lyn
- Robinson, Sionade
- Publisher
- Springer
- Publication year
- 2006
- Language
- en
- Edition
- 1
- Page amount
- 189 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9780230513037
- Printed ISBN
- 978-1-349-54643-5
