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Etherington, Lyn

Customer Loyalty

Etherington, Lyn - Customer Loyalty, ebook

69,10€

Ebook, PDF with Adobe DRM
ISBN: 9780230513037
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Table of contents

1. What do customers want?
Sionade Robinson, Lyn Etherington

2. Lessons in customer loyalty from the past
Sionade Robinson, Lyn Etherington

3. New customers, new challenges
Sionade Robinson, Lyn Etherington

4. The benefits of winning customer loyalty
Sionade Robinson, Lyn Etherington

5. Customer loyalty and service brands
Sionade Robinson, Lyn Etherington

6. The one question that really matters
Sionade Robinson, Lyn Etherington

7. The loyalty-building experiences take center stage
Sionade Robinson, Lyn Etherington

8. Making loyalty-building experiences happen
Sionade Robinson, Lyn Etherington

9. The future
Sionade Robinson, Lyn Etherington

10. Summary of key points
Sionade Robinson, Lyn Etherington

Keywords: Business and Management, Management, Marketing

Author(s)
 
Publisher
Springer
Publication year
2006
Language
en
Edition
1
Page amount
189 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9780230513037
Printed ISBN
978-1-349-54643-5

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