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Martin, Elizabeth

Marketing Identities through Language

Martin, Elizabeth - Marketing Identities through Language, ebook

207,40€

Ebook, PDF with Adobe DRM
ISBN: 9780230511903
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Table of contents

1. Introduction
Elizabeth Martin

2. Linguistic Analyses of Advertising
Elizabeth Martin

3. The Global Consumer
Elizabeth Martin

4. Seducing the French with Americana
Elizabeth Martin

5. Adaptations for the French Market
Elizabeth Martin

6. Language Mixing and Translation in French Advertising Copy
Elizabeth Martin

7. French Resistance to English
Elizabeth Martin

8. Conclusion
Elizabeth Martin

Keywords: Business and Management, Marketing, Linguistics, general, Sociolinguistics, Media Studies

Author(s)
Publisher
Springer
Publication year
2006
Language
en
Edition
1
Page amount
301 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9780230511903
Printed ISBN
978-1-349-52600-0

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