Martin, Elizabeth
Marketing Identities through Language
Table of contents
1. Introduction
Elizabeth Martin
2. Linguistic Analyses of Advertising
Elizabeth Martin
3. The Global Consumer
Elizabeth Martin
4. Seducing the French with Americana
Elizabeth Martin
5. Adaptations for the French Market
Elizabeth Martin
6. Language Mixing and Translation in French Advertising Copy
Elizabeth Martin
7. French Resistance to English
Elizabeth Martin
8. Conclusion
Elizabeth Martin
Keywords: Business and Management, Marketing, Linguistics, general, Sociolinguistics, Media Studies
- Author(s)
- Martin, Elizabeth
- Publisher
- Springer
- Publication year
- 2006
- Language
- en
- Edition
- 1
- Page amount
- 301 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9780230511903
- Printed ISBN
- 978-1-349-52600-0
