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Marinov, Marin

Marketing in the Emerging Markets of Latin America

Marinov, Marin - Marketing in the Emerging Markets of Latin America, ebook

142,10€

Ebook, PDF with Adobe DRM
ISBN: 9780230511859
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Table of contents

1. Introduction: The Latin American Context
Marin Marinov

2. Latin American Consumer Markets and Marketing
Fernando Robles

3. Marketing in Brazil
Marin Marinov

4. Marketing in Chile
Marin Marinov

5. Marketing in Mexico
Marin Marinov

6. Marketing in Peru
Marin Marinov

7. Concluding Remarks
Marin Marinov

Keywords: Cultural and Media Studies, Latin American Culture, Marketing

Author(s)
Publisher
Springer
Publication year
2005
Language
en
Edition
1
Page amount
207 pages
Category
Art, Art History
Format
Ebook
eISBN (PDF)
9780230511859
Printed ISBN
978-1-349-52437-2

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