Marketing in the Emerging Markets of Latin America

1. Introduction: The Latin American Context
Marin Marinov

2. Latin American Consumer Markets and Marketing
Fernando Robles

3. Marketing in Brazil
Marin Marinov

4. Marketing in Chile
Marin Marinov

5. Marketing in Mexico
Marin Marinov

6. Marketing in Peru
Marin Marinov

7. Concluding Remarks
Marin Marinov

Keywords: Cultural and Media Studies, Latin American Culture, Marketing