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Foxall, Gordon R.

Understanding Consumer Choice

Foxall, Gordon R. - Understanding Consumer Choice, ebook

167,95€

Ebook, PDF with Adobe DRM
ISBN: 9780230510029
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Table of contents

1. Marketing’s Attitude Problem
Gordon R. Foxall

2. Consumer Behavior
Gordon R. Foxall

3. The Behavior of Consumers’ Attitudes
Gordon R. Foxall

4. Prior Behavior
Gordon R. Foxall

5. The Situated Consumer
Gordon R. Foxall

6. Attitudes, Situations, and Behavior
Gordon R. Foxall

7. Patterns of Brand Choice
Gordon R. Foxall

8. Context and Cognition in Consumer Choice
Gordon R. Foxall

9. Intentional Behaviorism
Gordon R. Foxall

Keywords: Business and Management, Marketing

Author(s)
Publisher
Springer
Publication year
2005
Language
en
Edition
1
Page amount
278 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9780230510029
Printed ISBN
978-1-349-51198-3

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