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Kelly-Holmes, Helen

Advertising as Multilingual Communication

Kelly-Holmes, Helen - Advertising as Multilingual Communication, ebook

51,15€

Ebook, PDF with Adobe DRM
ISBN: 9780230503014
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Table of contents

1. Defining Multilingualism in a Market Context
Helen Kelly-Holmes

2. Foreign Languages in Advertising Discourse
Helen Kelly-Holmes

3. The Special Case of English
Helen Kelly-Holmes

4. Minority Languages, Accents and Dialects in Advertising
Helen Kelly-Holmes

5. Multilingual Advertising in a Pan-National Media Context
Helen Kelly-Holmes

6. Creating ‘Multilingual’ Texts: Combating Multilingualism
Helen Kelly-Holmes

Keywords: Business and Management, Marketing, Corporate Communication/Public Relations, Sociolinguistics, Language Teaching, Cultural Studies, Communication Studies

Author(s)
Publisher
Springer
Publication year
2005
Language
en
Edition
1
Page amount
220 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9780230503014
Printed ISBN
978-0-230-21706-5

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