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Fillis, Ian

Creative Marketing

Fillis, Ian - Creative Marketing, ebook

179,70€

Ebook, PDF with Adobe DRM
ISBN: 9780230502338
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Table of contents

1. An Introduction to Creative Marketing
Ian Fillis, Ruth Rentschler

2. The Emergence of Creative Marketing
Ian Fillis, Ruth Rentschler

3. Eureka! Creativity Research Then and Now
Ian Fillis, Ruth Rentschler

4. Artistic Biography as Insight into Creative Marketing
Ian Fillis, Ruth Rentschler

5. Creativity, Measurement and Myth
Ian Fillis, Ruth Rentschler

6. Entrepreneurship and the Creation of New Marketing Metaphors
Ian Fillis, Ruth Rentschler

7. A Plea for the Diaghilev Principle in Marketing
Ian Fillis, Ruth Rentschler

Keywords: Business and Management, Marketing

Author(s)
 
Publisher
Springer
Publication year
2006
Language
en
Edition
1
Page amount
172 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9780230502338
Printed ISBN
978-1-349-52108-1

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