Login

Bergstrom, Mary

All Eyes East

Bergstrom, Mary - All Eyes East, ebook

41,45€

Ebook, PDF with Adobe DRM
ISBN: 9780230393684
DRM Restrictions

PrintingNot allowed
Copy to clipboardNot allowed

Table of contents

1. Introduction
Mary Bergstrom

2. The New (R)evolutionaries: The Post-70s, Post-80s, and Post-90s Generations
Mary Bergstrom

3. Progress: Mapping New Roads to Success
Mary Bergstrom

4. Tipping Gender Scales: From Boys Rule to Girl Power
Mary Bergstrom

5. About Face: Seeing New Beauty Codes
Mary Bergstrom

6. Speaking Up: The Seeds of Activism
Mary Bergstrom

7. Driving Subcultures: Building a Center on the Edge
Mary Bergstrom

8. Rebranding Chineseness: New China, New Identity
Mary Bergstrom

Keywords: Business and Management, International Business, Marketing, International Economics, Market Research/Competitive Intelligence

Author(s)
Publisher
Springer
Publication year
2012
Language
en
Edition
1
Page amount
252 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9780230393684
Printed ISBN
978-1-349-58532-8

Similar titles