Bergstrom, Mary
All Eyes East
Table of contents
1. Introduction
Mary Bergstrom
2. The New (R)evolutionaries: The Post-70s, Post-80s, and Post-90s Generations
Mary Bergstrom
3. Progress: Mapping New Roads to Success
Mary Bergstrom
4. Tipping Gender Scales: From Boys Rule to Girl Power
Mary Bergstrom
5. About Face: Seeing New Beauty Codes
Mary Bergstrom
6. Speaking Up: The Seeds of Activism
Mary Bergstrom
7. Driving Subcultures: Building a Center on the Edge
Mary Bergstrom
8. Rebranding Chineseness: New China, New Identity
Mary Bergstrom
Keywords: Business and Management, International Business, Marketing, International Economics, Market Research/Competitive Intelligence
- Author(s)
- Bergstrom, Mary
- Publisher
- Springer
- Publication year
- 2012
- Language
- en
- Edition
- 1
- Page amount
- 252 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9780230393684
- Printed ISBN
- 978-1-349-58532-8
