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Padua, Donatella

Trust, Social Relations and Engagement

Padua, Donatella - Trust, Social Relations and Engagement, ebook

131,35€

Ebook, PDF with Adobe DRM
ISBN: 9780230391253
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Table of contents

Part I. The Internet Age

1. Society in the Internet Age
Donatella Padua

2. Social Networks and Communities
Donatella Padua

3. New Models of Social Intelligence
Donatella Padua

4. The Internet Organizational Realm
Donatella Padua

Part II. Trust and Engagement

5. The Digital Society and Trust
Donatella Padua

6. Value for Engagement
Donatella Padua

7. Value Creation on the Web: A Vision
Donatella Padua

Part III. How to Generate Engagement Via Building Trust

8. The Value-for-Engagement Model
Donatella Padua

9. Value-for-Engagement Mapping: A Case Study
Donatella Padua

10. Conclusions
Donatella Padua

Keywords: Business and Management, Business Strategy/Leadership, Marketing, Corporate Communication/Public Relations, Organization, Customer Relationship Management, e-Business/e-Commerce

Author(s)
Publisher
Springer
Publication year
2012
Language
en
Edition
1
Page amount
258 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9780230391253
Printed ISBN
978-1-349-35154-1

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