Padua, Donatella
Trust, Social Relations and Engagement
Part I. The Internet Age
1. Society in the Internet Age
Donatella Padua
2. Social Networks and Communities
Donatella Padua
3. New Models of Social Intelligence
Donatella Padua
4. The Internet Organizational Realm
Donatella Padua
Part II. Trust and Engagement
5. The Digital Society and Trust
Donatella Padua
6. Value for Engagement
Donatella Padua
7. Value Creation on the Web: A Vision
Donatella Padua
Part III. How to Generate Engagement Via Building Trust
8. The Value-for-Engagement Model
Donatella Padua
9. Value-for-Engagement Mapping: A Case Study
Donatella Padua
10. Conclusions
Donatella Padua
Keywords: Business and Management, Business Strategy/Leadership, Marketing, Corporate Communication/Public Relations, Organization, Customer Relationship Management, e-Business/e-Commerce
- Author(s)
- Padua, Donatella
- Publisher
- Springer
- Publication year
- 2012
- Language
- en
- Edition
- 1
- Page amount
- 258 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9780230391253
- Printed ISBN
- 978-1-349-35154-1