Marketing to the Ageing Consumer

1. Introduction
Dick Stroud, Kim Walker

2. The ageing consumer — a historic perspective
Dick Stroud, Kim Walker

3. Population ageing — situation analysis
Dick Stroud, Kim Walker

4. Introduction to physiological ageing
Dick Stroud, Kim Walker

5. Understanding customer touchpoints
Dick Stroud, Kim Walker

6. The ageing senses
Dick Stroud, Kim Walker

7. The ageing mind
Dick Stroud, Kim Walker

8. The ageing body
Dick Stroud, Kim Walker

9. The meaning of ‘age-friendly’
Dick Stroud, Kim Walker

10. Evaluating age-friendliness
Dick Stroud, Kim Walker

11. Creating an age-friendly strategy
Dick Stroud, Kim Walker

12. Age-friendly employers and governments
Dick Stroud, Kim Walker

13. The future
Dick Stroud, Kim Walker

Keywords: Business and Management, Marketing, International Business, Business Strategy/Leadership, Customer Relationship Management, Innovation/Technology Management, Market Research/Competitive Intelligence