Opinion Polls and the Media

1. The Media and Their Use of Opinion Polls: Reflecting and Shaping Public Opinion
Jesper Strömbäck

Part I. Theoretical and Methodological Approaches

2. Public Opinion and Opinion Polling: Contradictions and Controversies
Slavko Splichal

3. Regulation of Opinion Polls: A Comparative Perspective
Thomas Petersen

4. Methodological Trends and Controversies in the Media’s Use of Opinion Polls
Michael Traugott

Part II. The Media’s Publication of Opinion Polls

5. Opinion Polls and the Media in Germany: A Productive but Critical Relationship
Christina Holtz-Bacha

6. Opinion Polls and the Media in the United States
Kathleen A. Frankovic

7. Opinion Polls and the Media in Brazil
Flávia Biroli, Luis Felipe Miguel, Fernanda Ferreira Mota

8. Opinion Polls and the Media in Australia
Stephen Mills, Rodney Tiffen

9. Opinion Polls and the Media in South Africa
Robert Mattes

10. The Good, the Bad and the Ugly: Public Opinion Polling in Taiwan
Lars Willnat, Ven-hwei Lo, Annette Aw

Part III. Effects and Consequences of Published Opinion Polls

11. Attitudinal and Behavioral Consequences of Published Opinion Polls
Patricia Moy, Eike Mark Rinke

12. Published Opinion Polls, Strategic Party Behavior and News Management
Jesper Strömbäck

13. Polls, Media and the Political System
Christina Holtz-Bacha

Keywords: Cultural and Media Studies, Media Studies, Journalism, Film and Television Studies, Media Research, Political Communication, Cultural Policy