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McKinley, Mary M.

Ethics in Marketing and Communications

McKinley, Mary M. - Ethics in Marketing and Communications, ebook

131,35€

Ebook, PDF with Adobe DRM
ISBN: 9780230367142
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Table of contents

1. Marketing communications and ethics
Khosro S. Jahdi

2. Responsible communications agencies: key success factors
Aude Badran

3. How Web 2.0 will save CSR
Fabrice Mauleon

4. Ethical dilemmas in customer relationship management
Mary McKinley

5. Brand communication and ethics: in search of a soul
Angela Altes-Mathieu

6. Is advertising targeting vulnerable consumers in China?
Ling Fang Fayol-Song

7. The ethical paradoxes of tourism
Philippe Callot

8. Marketing ethical banking
Elisabeth Paulet, Francesc Relano

Keywords: Business and Management, Business Strategy/Leadership, Marketing, Business Ethics, Corporate Communication/Public Relations

Editor
Publisher
Springer
Publication year
2012
Language
en
Edition
1
Page amount
141 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9780230367142
Printed ISBN
978-1-349-34751-3

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