McKinley, Mary M.
Ethics in Marketing and Communications
1. Marketing communications and ethics
Khosro S. Jahdi
2. Responsible communications agencies: key success factors
Aude Badran
3. How Web 2.0 will save CSR
Fabrice Mauleon
4. Ethical dilemmas in customer relationship management
Mary McKinley
5. Brand communication and ethics: in search of a soul
Angela Altes-Mathieu
6. Is advertising targeting vulnerable consumers in China?
Ling Fang Fayol-Song
7. The ethical paradoxes of tourism
Philippe Callot
8. Marketing ethical banking
Elisabeth Paulet, Francesc Relano
Keywords: Business and Management, Business Strategy/Leadership, Marketing, Business Ethics, Corporate Communication/Public Relations
- Editor
- McKinley, Mary M.
- Publisher
- Springer
- Publication year
- 2012
- Language
- en
- Edition
- 1
- Page amount
- 141 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9780230367142
- Printed ISBN
- 978-1-349-34751-3