Luxury Strategy in Action

1. Introduction
Jonas Hoffmann, Ivan Coste-Manière

2. The Evolution of the Luxury Market: Stairway to Heaven?
Ivan Coste-Manière, Katrina Panchout, Jacques Molas

3. Luxury Business: Multinational Organizations and Global Specializations
Francesco Giliberti Birindelli

4. Finance Survival Guide: Value Creation and Piña Coladas
Giulio Pizzini

5. The Pier Framework of Luxury Innovation
Jonas Hoffmann, Betina Hoffmann

6. Retailing in the Luxury Industry
Alessandro Quintavalle

7. Internet, Social Media and Luxury Strategy
Fleur Gastaldi

8. Branding Principles in the Luxury Industry
Tinne Van Gorp

9. Brand Extensions in the Luxury Industry
Rasa Stankeviciute

10. Sustainable Development in the Luxury Industry: Beyond the Apparent Oxymoron
Christophe Sempels

Keywords: Business and Management, Marketing, Business Strategy/Leadership, International Business, e-Business/e-Commerce, Industries, Trade