Moss, Gloria
Lessons on Profiting from Diversity
1. Lessons on Profiting from Diversity
1. Lessons on Profiting from Diversity
Gloria Moss
Section A. Diversity in Context
2. Diversity and Web Design
Gloria Moss
Section B. Segmenting Diversity
3. Digital Communications and Older Groups: An Anglo-French Comparison
Hilary Mullen, Gloria Moss, Catharina Wulf
4. Age and Grey Entrepreneurship
Lorraine Watkins-Mathys
5. Adapting Communications Styles to the Needs of the Market
Holly Buchanan
6. Transforming a White, Masculine Organisational Culture
Ian Dodds
7. Maximising the Effectiveness of Advertising for Female Markets
Thomas J. Jordan
8. Professional Services Firms and Gender Diversity
Gloria Moss
9. Profiting from Diversity in the Banking Sector
Isabelle Maque, Audrey Becuwe, Isabelle Prim-Allaz, Alice Garnier
10. Deaf People in the Workplace
Marion Hersh
11. Diversity’s Contribution to the Bottom Line: Assigning a Monetary Value to Diversity Initiatives
Ian Dodds, Alan David, Gloria Moss, Valeriya Kanuk, Peter Unwin
Keywords: Business and Management, Human Resource Management, Behavioral/Experimental Economics
- Editor
- Moss, Gloria
- Publisher
- Springer
- Publication year
- 2012
- Language
- en
- Edition
- 1
- Page amount
- 292 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9780230355057
- Printed ISBN
- 978-1-349-32113-1