Go, Frank M.

International Place Branding Yearbook 2011

Go, Frank M. - International Place Branding Yearbook 2011, ebook


Ebook, PDF with Adobe DRM
ISBN: 9780230343320
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Table of contents

Part 1. Multidisciplinary Perspectives on Place Brand Reputation

1. From Competitive Identity to Governmental Social Responsibility: Place ‘Brand’ in an Interconnected World
Simon Anholt

2. Imagined Identities of Existing Cities: The Reputation Game
Slawomir Magala

3. Why Brand the Future with the Past? The Roles of Heritage in the Construction and Promotion of Place Brand Reputations
Gregory J. Ashworth, Mihalis Kavaratzis

4. History Matters: The Path Dependency of Place Brands
Erik Braun

5. Beyond the Fringe: Creativity and the City
Nicholas Ind, Louise Todd

Part 2. Measuring Place Brand Reputation

6. The Anholt—GfK Roper Nation Brands IndexSM: Navigating the Changing World
Barry M. Feinberg, Xiaoyan Zhao

7. Country RepTrak™: A Standardized Measure of Country Reputation
Guido Berens, Charles J. Fombrun, Leonard J. Ponzi, Nicolas Georges Trad, Kasper Nielsen

8. The FutureBrand Country Brand Index
Tom Adams

9. The East West Nation Brand Perception Indexes and Reports: Perception Measurement and Nation Branding
Thomas Cromwell

10. The Global Peace Index
Camilla Schippa

Part 3. Chapters on Specific Themes

11. Blessing or Burden: Do Major Sport Events Hosted by Developing Countries Have an Impact on Reputation? A Case Study of the 2010 FIFA World Cup™ in South Africa
Wadim Schreiner, Frank M. Go

12. Using University Ranking Systems to Build Nation Brand Reputation
Natalya S. Pak, Frank M. Go

13. Putting Greece on the Map: The Use of Cognitive Causal Mapping for Destination Management
Johan Rekom, Peeter W. J. Verlegh

14. Place Marketing and Experience of Place in a Virtual Environment: An Empirical Analysis of the Importance of Hedonic Meaning
Ingvar Tjøstheim, Frank M. Go

15. Strengthening Brand America’s Reputation Through Cooperation
Edward Burghard, Robert Govers

Keywords: Business and Management, International Business, Tourism Management, Marketing, Business Strategy/Leadership, Landscape/Regional and Urban Planning, Human Resource Management

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Page amount
267 pages
Printed ISBN

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