Political Communication in Direct Democratic Campaigns

1. Political Communication: An Integrated Approach
Hanspeter Kriesi

2. The Context of the Campaigns
Hanspeter Kriesi, Laurent Bernhard

3. Design of the Study: An Integrated Approach
Regula Hänggli, Christian Schemer, Patrick Rademacher

4. Coalition Formation
Laurent Bernhard, Hanspeter Kriesi

5. Construction of the Frames
Regula Hänggli, Laurent Bernhard, Hanspeter Kriesi

6. Message Delivery
Laurent Bernhard

7. Media Organizations in Direct-Democratic Campaigns
Patrick Rademacher, Matthias A. Gerth, Gabriele Siegert

8. Coverage of the Campaigns in the Media
Matthias A. Gerth, Urs Dahinden, Gabriele Siegert

9. Key Factors in Frame Building
Regula Hänggli

10. The Role of Predispositions
Hanspeter Kriesi

11. Learning and Knowledge in Political Campaigns
Heinz Bonfadelli, Thomas N. Friemel

12. When Campaign Messages Meet Ideology: The Role of Arguments for Voting Behaviour
Werner Wirth, Jörg Matthes, Christian Schemer

13. The Impact of Positive and Negative Affects in Direct-Democratic Campaigns
Werner Wirth, Christian Schemer, Rinaldo Kühne, Jörg Matthes

14. Conclusion
Hanspeter Kriesi

Keywords: Political Science and International Relations, Political Science, European Politics, Political History, Electoral Politics, Industries, US Politics