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Spring, Dawn

Advertising in the Age of Persuasion

Spring, Dawn - Advertising in the Age of Persuasion, ebook

37,30€

Ebook, PDF with Adobe DRM
ISBN: 9780230339644
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Table of contents

1. Introduction
Dawn Spring

2. “Persuaders in the Public Interest”
Dawn Spring

3. “Miracle, U.S.A.”
Dawn Spring

4. The Brand Names Foundation’s “Worthwhile Community Activity”
Dawn Spring

5. “Advertising—A New Weapon in the Worldwide Fight for Freedom”
Dawn Spring

6. Saving the World through Religious Revival
Dawn Spring

7. “The Crusade for Freedom”
Dawn Spring

8. One Nation, One World with Television
Dawn Spring

9. “The Conscience of America” and “The Arsenal of Persuasion”
Dawn Spring

10. Conclusion
Dawn Spring

Keywords: History, US History, Modern History, Social History, History of the Americas, Media Studies, Cultural History

Author(s)
Publisher
Springer
Publication year
2011
Language
en
Edition
1
Page amount
245 pages
Category
History
Format
Ebook
eISBN (PDF)
9780230339644
Printed ISBN
978-1-349-29768-9

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