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Wimmer, Engelbert

Motoring the Future

Wimmer, Engelbert - Motoring the Future, ebook

55,30€

Ebook, PDF with Adobe DRM
ISBN: 9780230307810
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Table of contents

1. The Car Industry Today: Staging a Stellar Comeback
Engelbert Wimmer

2. Volkswagen: The Surprise Challenger
Engelbert Wimmer

3. Toyota: An Auto Giant Overcoming a Gigantic Crisis
Engelbert Wimmer

4. The Race for Pole Position: Winning by a Nose
Engelbert Wimmer

5. Epilogue: New Challenges and New Engines
Engelbert Wimmer

Keywords: Business and Management, International Business, Operations Management, Business Strategy/Leadership, Market Research/Competitive Intelligence, Engineering, general, Innovation/Technology Management

Author(s)
Publisher
Springer
Publication year
2012
Language
en
Edition
1
Page amount
285 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9780230307810
Printed ISBN
978-1-349-33524-4

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