Buckingham, Ian P.
Brand Champions
Table of contents
1. What’s a Champion Brand?
Ian P. Buckingham
2. What’s Employee Engagement?
Ian P. Buckingham
3. Brand Superheroes Uncovered
Ian P. Buckingham
4. Equipping Brand Champions
Ian P. Buckingham
5. Reinforcing a Brand Champion Culture
Ian P. Buckingham
6. Brand Engagement and the Brand Engaged Organization — the Future
Ian P. Buckingham
7. Epilogue
Ian P. Buckingham
Keywords: Business and Management, Marketing, Business Strategy/Leadership, Management
- Author(s)
- Buckingham, Ian P.
- Publisher
- Springer
- Publication year
- 2011
- Language
- en
- Edition
- 1
- Page amount
- 221 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9780230304659
- Printed ISBN
- 978-1-349-30591-9
