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Buckingham, Ian P.

Brand Champions

Buckingham, Ian P. - Brand Champions, ebook

55,30€

Ebook, PDF with Adobe DRM
ISBN: 9780230304659
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Table of contents

1. What’s a Champion Brand?
Ian P. Buckingham

2. What’s Employee Engagement?
Ian P. Buckingham

3. Brand Superheroes Uncovered
Ian P. Buckingham

4. Equipping Brand Champions
Ian P. Buckingham

5. Reinforcing a Brand Champion Culture
Ian P. Buckingham

6. Brand Engagement and the Brand Engaged Organization — the Future
Ian P. Buckingham

7. Epilogue
Ian P. Buckingham

Keywords: Business and Management, Marketing, Business Strategy/Leadership, Management

Author(s)
Publisher
Springer
Publication year
2011
Language
en
Edition
1
Page amount
221 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9780230304659
Printed ISBN
978-1-349-30591-9

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