Personal Brands

1. Brand Yourself, or be Branded: Imagining Life, Identity and Relationships
Roberto Álvarez Blanco

2. Finding the Best Fit and the Best Relationships: Anthropology and Needs
Roberto Álvarez Blanco

3. First Steps: Talent, Mission and Courage
Roberto Álvarez Blanco

4. If it Works for Me … Narcissism, Authenticity and Values
Roberto Álvarez Blanco

5. ‘It’s the Difference, Stupid!’ Relevance, Energy and Differentiation
Roberto Álvarez Blanco

6. Dress for Success, Get Up on the Stage and Perform: Reputation, Image and Positioning
Roberto Álvarez Blanco

7. Give Yourself that Personal Touch: Creativity, Aesthetics and Optimism
Roberto Álvarez Blanco

8. Give Me a Lever Long Enough and I Shall Move the World: Leadership, Influence and Power
Roberto Álvarez Blanco

9. Reach for the Stars … Architecture and Good Governance for your Personal Brand
Roberto Álvarez Blanco

10. Design and Live your Personal Brand … with Passion: Setting an Agenda for your Action Plan
Roberto Álvarez Blanco

Keywords: Business and Management, Business Strategy/Leadership, Marketing, Careers in Business and Mangagement