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Blanco, Roberto Álvarez

Personal Brands

Blanco, Roberto Álvarez - Personal Brands, ebook

55,30€

Ebook, PDF with Adobe DRM
ISBN: 9780230302877
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Table of contents

1. Brand Yourself, or be Branded: Imagining Life, Identity and Relationships
Roberto Álvarez Blanco

2. Finding the Best Fit and the Best Relationships: Anthropology and Needs
Roberto Álvarez Blanco

3. First Steps: Talent, Mission and Courage
Roberto Álvarez Blanco

4. If it Works for Me … Narcissism, Authenticity and Values
Roberto Álvarez Blanco

5. ‘It’s the Difference, Stupid!’ Relevance, Energy and Differentiation
Roberto Álvarez Blanco

6. Dress for Success, Get Up on the Stage and Perform: Reputation, Image and Positioning
Roberto Álvarez Blanco

7. Give Yourself that Personal Touch: Creativity, Aesthetics and Optimism
Roberto Álvarez Blanco

8. Give Me a Lever Long Enough and I Shall Move the World: Leadership, Influence and Power
Roberto Álvarez Blanco

9. Reach for the Stars … Architecture and Good Governance for your Personal Brand
Roberto Álvarez Blanco

10. Design and Live your Personal Brand … with Passion: Setting an Agenda for your Action Plan
Roberto Álvarez Blanco

Keywords: Business and Management, Business Strategy/Leadership, Marketing, Careers in Business and Mangagement

Author(s)
Publisher
Springer
Publication year
2010
Language
en
Edition
First Edition
Page amount
239 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9780230302877
Printed ISBN
978-1-349-32226-8

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