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Lees-Marshment, Jennifer

The Political Marketing Game

Lees-Marshment, Jennifer - The Political Marketing Game, ebook

34,55€

Ebook, PDF with Adobe DRM
ISBN: 9780230299511
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Table of contents

1. Introduction
Jennifer Lees-Marshment

2. Analysing the Market
Jennifer Lees-Marshment

3. Strategic Development
Jennifer Lees-Marshment

4. Leading Responsively
Jennifer Lees-Marshment

5. Marketing the Party
Jennifer Lees-Marshment

6. Communicating
Jennifer Lees-Marshment

7. Managing Delivery
Jennifer Lees-Marshment

8. Marketing Democratically
Jennifer Lees-Marshment

9. Conclusion: Political Marketing, Democracy and Partnership
Jennifer Lees-Marshment

Keywords: Political Science and International Relations, Comparative Politics, Political Science, Electoral Politics, Democracy, Industries, Communication Studies

Author(s)
Publisher
Springer
Publication year
2011
Language
en
Edition
1
Page amount
271 pages
Category
Society
Format
Ebook
eISBN (PDF)
9780230299511
Printed ISBN
978-1-349-35944-8

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