Lees-Marshment, Jennifer
The Political Marketing Game
Table of contents
1. Introduction
Jennifer Lees-Marshment
2. Analysing the Market
Jennifer Lees-Marshment
3. Strategic Development
Jennifer Lees-Marshment
4. Leading Responsively
Jennifer Lees-Marshment
5. Marketing the Party
Jennifer Lees-Marshment
6. Communicating
Jennifer Lees-Marshment
7. Managing Delivery
Jennifer Lees-Marshment
8. Marketing Democratically
Jennifer Lees-Marshment
9. Conclusion: Political Marketing, Democracy and Partnership
Jennifer Lees-Marshment
Keywords: Political Science and International Relations, Comparative Politics, Political Science, Electoral Politics, Democracy, Industries, Communication Studies
- Author(s)
- Lees-Marshment, Jennifer
- Publisher
- Springer
- Publication year
- 2011
- Language
- en
- Edition
- 1
- Imprint
- Palgrave Macmillan UK - London
- Page amount
- 271 pages
- Category
- Society
- Format
- Ebook
- eISBN (PDF)
- 9780230299511
- Printed ISBN
- 978-1-349-35944-8
