Vogelaar, Rijn
The Superpromoter
Table of contents
1. Introduction
Rijn Vogelaar
2. Starting from scratch: Let me tell you some more…
Rijn Vogelaar
3. An Evolution in Customer Orientation
Rijn Vogelaar
4. The Toolbox
Rijn Vogelaar
5. Getting to Work with Odilia
Rijn Vogelaar
6. It’s the end of the world as we know it
Rijn Vogelaar
Keywords: Business and Management, Marketing, Customer Relationship Management, Market Research/Competitive Intelligence, Behavioral/Experimental Economics, Sales/Distribution
- Author(s)
- Vogelaar, Rijn
- Editor
- Wolff, Peter
- Publisher
- Springer
- Publication year
- 2011
- Language
- en
- Edition
- 1
- Page amount
- 238 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9780230298132
- Printed ISBN
- 978-1-349-33017-1
