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Go, Frank M.

International Place Branding Yearbook 2010

Go, Frank M. - International Place Branding Yearbook 2010, ebook

69,10€

Ebook, PDF with Adobe DRM
ISBN: 9780230298095
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Table of contents

Part 1. Multidisciplinary Perspectives

1. An Organizational Perspective on Space and Place Branding
Stewart R. Clegg, Martin Kornberger

2. A Political Perspective on Place Branding
Simon Anholt

3. Place Marketing as Politics: The Limits of Neoliberalism
Aram Eisenschitz

4. Knowledge Theory Perspectives on Place Branding
David Snowden

5. Country Images:Why They Influence Consumers
Peeter W. J. Verlegh

Part 2. Individual Place Case Studies

6. Case A: The Role of Nokia in Branding Finland – Companies as Vectors of Nation Branding
Ulla Hakala, Arja Lemmetyinen, Juergen Gnoth

7. Case B: Branding Nonmetropolitan Illinois – A Normative Decision Analysis
Adee Athiyaman, Christopher D. Merrett

8. Case C: Creating Desert Islands – Abu Dhabi
Geert Reitsma, Stephen E. Little

9. Case D: In the Shadow of Bangalore – Place Branding and Identity for Chennai
Stephen E. Little

10. Case E: A Public–Private Partnership to Foster Science, Higher Education and Innovation – The Case of Switzerland with swissnex Boston
Pascal Marmier, Marc Fetscherin

Part 3. The Future Evolution of Place Branding

11. Social Media and Immersive Worlds: Why International Place Branding Doesn’t Get Weekends Off
Joshua S. Fouts

12. The E-branding of Places
Robert Govers, Frank M. Go

13. News Coverage of Foreign Place Brands: Implications for Communication Strategies
Roland Schatz, Christian Kolmer

14. Place Branding and Intellectual Property
Antonio P. Russo, Giovanna Segre

15. Website Analysis: Brand Africa
Jeroen Wijk, Frank M. Go, Robert Govers

16. Orchestrating the Innovation Process of Place Branding
Murthy Halemane, Felix Janszen, Frank M. Go

Keywords: Business and Management, Business Strategy/Leadership, Marketing, International Business, International Economics

Editor
 
Publisher
Springer
Publication year
2010
Language
en
Edition
1
Page amount
284 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9780230298095
Printed ISBN
978-0-230-23960-9

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