Kitchen, Philip J.
Integrated Brand Marketing and Measuring Returns
1. Integrated Brand Marketing and Measuring Returns
Philip J. Kitchen
2. Brand Valuation and IMC
Joanna Seddon
3. Marketing Communication Measurement in a Transformational Marketplace
Don E. Schultz
4. Marketing Mix Modelling and Return on Investment
Peter M. Cain
5. The Secret of Successful Integrated Communication: Integrated Teams and ROI
Kelly Walsh
6. Measuring Media Audiences and Using Media Research
Mark Balnaves
Keywords: Business and Management, Marketing, Business Strategy/Leadership, Market Research/Competitive Intelligence, Economics, general
- Editor
- Kitchen, Philip J.
- Publisher
- Springer
- Publication year
- 2010
- Language
- en
- Edition
- 1
- Page amount
- 199 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9780230297340
- Printed ISBN
- 978-1-349-36705-4