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Muñoz-Seca, Beatriz

When Business Meets Culture

Muñoz-Seca, Beatriz - When Business Meets Culture, ebook

138,25€

Ebook, PDF with Adobe DRM
ISBN: 9780230295117
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Table of contents

1. Introduction: A Business Point of View
Beatriz Muñoz-Seca, Josep Riverola

Part I. Brand

2. The Solomon R. Guggenheim Foundation
Francisco Iniesta, Elvira Marco

3. Marketing the Arts
Francisco Iniesta, Elvira Marco

Part II. Focus

4. Museo Nacional del Prado
Elvira Marco, Beatriz Muñoz-Seca, Josep Riverola

5. Designing a Strategy
Adrián Caldart

6. Gran Teatre del Liceu: Rising from the Ashes
Serge Poisson-de Haro

7. The Financial Function in Cultural Institutions
Antoni Subirà

Part III. Facilities

8. Tate: Reinventing Operations to Become a Different Type of Company
Beatriz Muñoz-Seca, Josep Riverola

9. Reinventing Operations
Beatriz Muñoz-Seca

10. The Musée de La Cassette
Josep Riverola

11. Javier López-Gil Antoñanzas: Art Lover
Josep Riverola

12. A Practical Approach to the Design of Visit Systems: Application to the Musée de La Cassette
Josep Riverola

13. The ‘la Caixa’ Foundation: Art exhibitions
Philip G. Moscoso, Alejandro Lago

14. A Service Perspective of Cultural Entities and Their Customers
Philip G. Moscoso, Alejandro Lago

Part IV. Brains

15. Jesús López Cobos: Managing Artists
Santiago Álvarez de Mon

16. Valentín Fuster: Manager and Researcher
Santiago Álvarez de Mon

17. Managing Talent
Santiago Álvarez de Mon

18. Fundación del Teatro Lírico: Teatro Real
Josep Riverola

19. Insights from the World of Culture
Beatriz Muñoz-Seca

20. Fifteen Challenges for the Cultural Sector
Beatriz Muñoz-Seca, Josep Riverola

Keywords: Business and Management, Organization, Business Strategy/Leadership, Management, Industries, Behavioral/Experimental Economics

Editor
 
Publisher
Springer
Publication year
2011
Language
en
Edition
1
Page amount
304 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9780230295117
Printed ISBN
978-1-349-32733-1

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