City Branding

Part I. Theory

1. Introduction to the Theory of City Branding
Keith Dinnie

2. Branding the City as an Attractive Place to Live
Andrea Insch

3. City Branding and Inward Investment
Alan C. Middleton

4. City Branding and the Tourist Gaze
Gert-Jan Hospers

5. City Brand Partnerships
Sicco van Gelder

6. City Branding and Stakeholder Engagement
John P. Houghton, Andrew Stevens

7. Paradoxes of City Branding and Societal Changes
Can-Seng Ooi

8. City Branding through Food Culture
Richard Tellström

9. City Branding through New Green Spaces
Jared Braiterman

10. Online City Branding
Magdalena Florek

Part II. Cases

11. Introduction to the Practice of City Branding
Keith Dinnie

12. The City Branding of Accra
Anthony Ebow Spio

13. The City Branding of Ahmedabad
Satish K. Nair

14. Athens City Branding and the 2004 Olympic Games
Maria Fola

15. The City Branding of Barcelona: A Success Story
Juan Carlos Belloso

16. Branding Budapest
Gyorgy Szondi

17. Chongqing’s City Branding
Freeman Lau, Angelica Leung

18. Edinburgh
Kenneth Wardrop

19. The Hague, International City of Peace and Justice
Bengt-Arne B. F. Hulleman, Robert Govers

20. Brand Hong Kong
Grace Loo, Saumya Sindhwani, Cai Jing, Theresa Loo

21. Kuala Lumpur: Searching for the Right Brand
Ghazali Musa, T. C. Melewar

22. Branding Lisbon — Defining the Scope of the City Brand
João Ricardo Freire

23. Montevideo City Branding
Pablo Hartmann

24. Branding New York City — The Saga of ‘I Love New York’
Peggy R. Bendel

25. Paris as a Brand
Jean-Noël Kapferer

26. Seoul City Branding
You Kyung Kim, Peter Eung-Pyo Kim

27. The City Branding of Sydney
Geoff Parmenter

28. Superflat Tokyo
Roland Kelts

29. The City Branding of Wollongong
Greg Kerr, Gary Noble, John Glynn

Keywords: Business and Management, Business Strategy/Leadership, Marketing, Tourism Management, International Business, Regional/Spatial Science