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McMahon-Beattie, Una

Revenue Management

McMahon-Beattie, Una - Revenue Management, ebook

138,25€

Ebook, PDF with Adobe DRM
ISBN: 9780230294776
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Table of contents

1. Introduction: How to do it?
Ian Yeoman, Una McMahon-Beattie

Part I. Revenue Management Theory and Issues

2. The Applications of Revenue Management and Pricing
Catherine Cleophas, Ian Yeoman, Una McMahon-Beattie, Emre Veral

3. The Role of Space in Revenue Management
Sheryl E. Kimes, Leo M. Renaghan

4. Pricing and Revenue Optimization: Maximizing Staff Effectiveness
Warren H. Lieberman

5. The Era of Convergence in Revenue Management
Ramesh Venkat

6. Does the Customer Trust You?
Una McMahon-Beattie, Adrian Palmer, Ian Yeoman

7. The Changing Meaning of Luxury
Ian Yeoman, Una McMahon-Beattie

8. The Future of Airline Distribution and Revenue Management
Ben Vinod

9. Global Distribution Systems (GDS) Capabilities, Origin and Destination (OD) Control and Dynamic Pricing
Karl Isler

10. B2B Price Optimization Analytics
Jon A. Higbie

11. Fencing in the Practice of Revenue Management
Michael Zhang

Part II. Applications

12. Search Engine Advertising: An Overview from a Revenue Management Angle
Özgür Özlük

13. Revenue Management and Air Cargo
Raja Kasilingam

14. Practical Pricing for the Hotel Industry
Warren H. Lieberman

15. Practical Pricing and the Airline Industry
Stefan Poelt

16. Setting Optimal Rents for Apartment Firms
Jian Wang

17. Practical Pricing and the Restaurant Industry: Application of Revenue Management Principles to Pricing Menus and Services
Sunmee Choi

18. Practical Pricing for the Car Park Industry
José Guadix

19. Golf Course Revenue Management
Lila Rasekh, Yihua Li

Keywords: Business and Management, Management, Organization, Accounting/Auditing, Business Strategy/Leadership, Finance, general

Editor
 
Publisher
Springer
Publication year
2011
Language
en
Edition
1
Page amount
293 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9780230294776
Printed ISBN
978-1-349-31713-4

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