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Dibeehi, Qaalfa

Customer Experience

Dibeehi, Qaalfa - Customer Experience, ebook

55,30€

Ebook, PDF with Adobe DRM
ISBN: 9780230291775
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Table of contents

1. Reflections of the authors, Colin, Qaalfa and Steven …
Colin Shaw, Qaalfa Dibeehi, Steven Walden

2. Experience psychology: the new field and the end of the marketing Four Ps
Colin Shaw, Qaalfa Dibeehi, Steven Walden

3. Experience Psychology Research
Colin Shaw, Qaalfa Dibeehi, Steven Walden

4. Community Marketing
Colin Shaw, Qaalfa Dibeehi, Steven Walden

5. Social media: the birth of a new channel to market
Colin Shaw, Qaalfa Dibeehi, Steven Walden

6. The human social media experience
Colin Shaw, Qaalfa Dibeehi, Steven Walden

7. What drives or destroys a social media experience
Colin Shaw, Qaalfa Dibeehi, Steven Walden

8. The brain’s experience — opening the black box
Colin Shaw, Qaalfa Dibeehi, Steven Walden

9. A neuroexperience safari — approaching the tipping point
Colin Shaw, Qaalfa Dibeehi, Steven Walden

10. The Black Box in Action
Colin Shaw, Qaalfa Dibeehi, Steven Walden

11. And so in summary …
Colin Shaw, Qaalfa Dibeehi, Steven Walden

Keywords: Business and Management, Business Strategy/Leadership, Medical Sociology, Customer Relationship Management, Corporate Communication/Public Relations, Management, Sales/Distribution

Author(s)
 
 
Publisher
Springer
Publication year
2010
Language
en
Edition
1
Page amount
216 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9780230291775
Printed ISBN
978-1-349-32027-1

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