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Li-Hua, Richard

Marketing Competences and Strategic Flexibility in China

Li-Hua, Richard - Marketing Competences and Strategic Flexibility in China, ebook

159,00€

Ebook, PDF with Adobe DRM
ISBN: 9780230288607
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Table of contents

1. Introduction
Yonggui Wang, Richard Li-Hua

2. Philosophical Notions and Framework
Yonggui Wang, Richard Li-Hua

3. Turbulent Chinese Business Environment
Yonggui Wang, Richard Li-Hua

4. Constructs and Constituents of Core Competences
Yonggui Wang, Richard Li-Hua

5. A Structured Survey in Beijing, Tianjin and Shenzhen
Yonggui Wang, Richard Li-Hua

6. Creation of Strategic Flexibility and Core Competence
Yonggui Wang, Richard Li-Hua

7. Conclusions and Implications
Yonggui Wang, Richard Li-Hua

Keywords: Business and Management, Marketing, Asian Culture, Business Strategy/Leadership, International Economics

Author(s)
 
Publisher
Springer
Publication year
2007
Language
en
Edition
1
Page amount
277 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9780230288607
Printed ISBN
978-1-349-28478-8

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