Li-Hua, Richard
Marketing Competences and Strategic Flexibility in China
Table of contents
1. Introduction
Yonggui Wang, Richard Li-Hua
2. Philosophical Notions and Framework
Yonggui Wang, Richard Li-Hua
3. Turbulent Chinese Business Environment
Yonggui Wang, Richard Li-Hua
4. Constructs and Constituents of Core Competences
Yonggui Wang, Richard Li-Hua
5. A Structured Survey in Beijing, Tianjin and Shenzhen
Yonggui Wang, Richard Li-Hua
6. Creation of Strategic Flexibility and Core Competence
Yonggui Wang, Richard Li-Hua
7. Conclusions and Implications
Yonggui Wang, Richard Li-Hua
Keywords: Business and Management, Marketing, Asian Culture, Business Strategy/Leadership, International Economics
- Author(s)
- Li-Hua, Richard
- Wang, Yonggui
- Publisher
- Springer
- Publication year
- 2007
- Language
- en
- Edition
- 1
- Page amount
- 277 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9780230288607
- Printed ISBN
- 978-1-349-28478-8
