Kohlbacher, Florian
International Marketing in the Network Economy
Table of contents
1. Introduction
Florian Kohlbacher
2. Aims of the Book and Research Questions
Florian Kohlbacher
3. Theoretical Framework: the Knowledge-based View of the Firm
Florian Kohlbacher
4. Knowledge-based Management and Organizational Learning in Marketing
Florian Kohlbacher
5. Case Studies
Florian Kohlbacher
6. Knowledge-based Marketing: Results and Conclusion
Florian Kohlbacher
7. Afterword: Knowledge-based Marketing, So What?
Charles M. Savage
Keywords: Business and Management, Marketing, Coding and Information Theory, International Business
- Author(s)
- Kohlbacher, Florian
- Publisher
- Springer
- Publication year
- 2007
- Language
- en
- Edition
- 1
- Page amount
- 274 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9780230288362
- Printed ISBN
- 978-1-349-35408-5
