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Kohlbacher, Florian

International Marketing in the Network Economy

Kohlbacher, Florian - International Marketing in the Network Economy, ebook

138,25€

Ebook, PDF with Adobe DRM
ISBN: 9780230288362
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Table of contents

1. Introduction
Florian Kohlbacher

2. Aims of the Book and Research Questions
Florian Kohlbacher

3. Theoretical Framework: the Knowledge-based View of the Firm
Florian Kohlbacher

4. Knowledge-based Management and Organizational Learning in Marketing
Florian Kohlbacher

5. Case Studies
Florian Kohlbacher

6. Knowledge-based Marketing: Results and Conclusion
Florian Kohlbacher

7. Afterword: Knowledge-based Marketing, So What?
Charles M. Savage

Keywords: Business and Management, Marketing, Coding and Information Theory, International Business

Author(s)
Publisher
Springer
Publication year
2007
Language
en
Edition
1
Page amount
274 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9780230288362
Printed ISBN
978-1-349-35408-5

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