Enduring Success

1. In search of the secrets of success
Franz Bailom, Kurt Matzler, Dieter Tschemernjak

2. The customer-value competition is pushing many companies to the limit of their possibilities
Franz Bailom, Kurt Matzler, Dieter Tschemernjak

3. The IMP Model: The strategies of winners
Franz Bailom, Kurt Matzler, Dieter Tschemernjak

4. What makes top performers different
Franz Bailom, Kurt Matzler, Dieter Tschemernjak

5. Market orientation: Understanding markets, shaping the future
Franz Bailom, Kurt Matzler, Dieter Tschemernjak

6. The sails determine the course, not the wind
Franz Bailom, Kurt Matzler, Dieter Tschemernjak

7. Corporate culture: The latent potential
Franz Bailom, Kurt Matzler, Dieter Tschemernjak

8. Innovation: Improving existing things, creating new things
Franz Bailom, Kurt Matzler, Dieter Tschemernjak

9. Top management: The architects of success
Franz Bailom, Kurt Matzler, Dieter Tschemernjak

10. What do top companies do differently
Franz Bailom, Kurt Matzler, Dieter Tschemernjak

11. The insights of great leaders
Franz Bailom, Kurt Matzler, Dieter Tschemernjak

Keywords: Business and Management, Organization, International Business, Management, Business Strategy/Leadership, International Economics