The Visionary Package

1. Introduction
Herbert Meyers, Richard Gerstman

Section One. Packaging from Horsebacks to Hypermarkets

2. The ubiquitous package
Herbert Meyers, Richard Gerstman

3. The evolution of packaging
Herbert Meyers, Richard Gerstman

4. The commercial power of packaging
Herbert Meyers, Richard Gerstman

Section Two. The Consumer Mindset

5. Package design and the consumer
Herbert Meyers, Richard Gerstman

6. Consumer attitudes and concerns
Herbert Meyers, Richard Gerstman

7. A broader view
Herbert Meyers, Richard Gerstman

8. Emotional purchasing
Herbert Meyers, Richard Gerstman

9. The lifestyle influence
Herbert Meyers, Richard Gerstman

Section Three. Connecting the Package with the Consumer

10. Shaping up
Herbert Meyers, Richard Gerstman

11. The package in the retail store
Herbert Meyers, Richard Gerstman

12. Wal-Mart and everyone else
Herbert Meyers, Richard Gerstman

13. Packaging as a promotional tool
Herbert Meyers, Richard Gerstman

14. The package on the road
Herbert Meyers, Richard Gerstman

Section Four. Trends in Visionary Packaging

15. Brand packaging
Herbert Meyers, Richard Gerstman

16. The obvious is not always obvious
Herbert Meyers, Richard Gerstman

17. The designer as a business partner
Herbert Meyers, Richard Gerstman

18. Packaging politics
Herbert Meyers, Richard Gerstman

19. Virtual package management
Herbert Meyers, Richard Gerstman

20. All you need to know
Herbert Meyers, Richard Gerstman

Section Five. The Future of Visionary Packaging

21. Package opportunities and challenges
Herbert Meyers, Richard Gerstman

22. What’s ahead?
Herbert Meyers, Richard Gerstman

23. The information bubble
Herbert Meyers, Richard Gerstman

24. The digital package
Herbert Meyers, Richard Gerstman

25. New challenges for marketers and package designers
Herbert Meyers, Richard Gerstman

26. On your mark — get ready — get set — GO!
Herbert Meyers, Richard Gerstman

Keywords: Business and Management, Marketing