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Avery, Matt

Brands & Gaming

Avery, Matt - Brands & Gaming, ebook

76,05€

Ebook, PDF with Adobe DRM
ISBN: 9780230286573
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Table of contents

1. Are you ready to play?
David Nichols, Tom Farrand, Tom Rowley, Matt Avery

2. Scoping the map
David Nichols, Tom Farrand, Tom Rowley, Matt Avery

3. Target identified… deploy weapons
David Nichols, Tom Farrand, Tom Rowley, Matt Avery

4. All work and no play?
David Nichols, Tom Farrand, Tom Rowley, Matt Avery

5. Behind the avatar
David Nichols, Tom Farrand, Tom Rowley, Matt Avery

6. Hankook Igyora!
David Nichols, Tom Farrand, Tom Rowley, Matt Avery

7. Morphing giants
David Nichols, Tom Farrand, Tom Rowley, Matt Avery

8. Press “start” to play
David Nichols, Tom Farrand, Tom Rowley, Matt Avery

9. Brands and gaming
David Nichols, Tom Farrand, Tom Rowley, Matt Avery

Keywords: Business and Management, Management, Marketing, Cultural and Media Studies, general

Author(s)
 
 
 
Publisher
Springer
Publication year
2006
Language
en
Edition
1
Page amount
176 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9780230286573
Printed ISBN
978-1-349-54747-0

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