Armstrong, J. Scott
Persuasive Advertising
Table of contents
1. Introduction
J. Scott Armstrong
2. Types of evidence
J. Scott Armstrong
3. Conditions
J. Scott Armstrong
4. The principles
J. Scott Armstrong
5. Creativity
J. Scott Armstrong
6. Evaluating advertisements
J. Scott Armstrong
7. Conclusions
J. Scott Armstrong
Keywords: Business and Management, Marketing, Management, Sales/Distribution
- Author(s)
- Armstrong, J. Scott
- Publisher
- Springer
- Publication year
- 2010
- Language
- en
- Edition
- 1
- Page amount
- 398 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9780230285804
- Printed ISBN
- 978-1-349-51189-1
