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Armstrong, J. Scott

Persuasive Advertising

Armstrong, J. Scott - Persuasive Advertising, ebook

106,45€

Ebook, PDF with Adobe DRM
ISBN: 9780230285804
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Table of contents

1. Introduction
J. Scott Armstrong

2. Types of evidence
J. Scott Armstrong

3. Conditions
J. Scott Armstrong

4. The principles
J. Scott Armstrong

5. Creativity
J. Scott Armstrong

6. Evaluating advertisements
J. Scott Armstrong

7. Conclusions
J. Scott Armstrong

Keywords: Business and Management, Marketing, Management, Sales/Distribution

Author(s)
Publisher
Springer
Publication year
2010
Language
en
Edition
1
Page amount
398 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9780230285804
Printed ISBN
978-1-349-51189-1

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