1. Introduction: Why view football clubs and organizations as brands?
2. What is a football brand?
3. Brand relationships in football
4. Understanding the football “brandscape”
5. Football brand experiences
6. Globalization of football brands
7. Managing football brands through different stages of the lifecycle
Keywords: Business and Management, Marketing, Management, Organization, Popular Science in Sports, Sport
- Bridgewater, Sue
- Publication year
- Page amount
- 203 pages
- eISBN (PDF)
- Printed ISBN