Login

Bridgewater, Sue

Football Brands

Bridgewater, Sue - Football Brands, ebook

64,95€

Ebook, PDF with Adobe DRM
ISBN: 9780230281363
DRM Restrictions

PrintingNot allowed
Copy to clipboardNot allowed

Table of contents

1. Introduction: Why view football clubs and organizations as brands?
Sue Bridgewater

2. What is a football brand?
Sue Bridgewater

3. Brand relationships in football
Sue Bridgewater

4. Understanding the football “brandscape”
Sue Bridgewater

5. Football brand experiences
Sue Bridgewater

6. Globalization of football brands
Sue Bridgewater

7. Managing football brands through different stages of the lifecycle
Sue Bridgewater

Keywords: Business and Management, Marketing, Management, Organization, Popular Science in Sports, Sport

Author(s)
Publisher
Springer
Publication year
2010
Language
en
Edition
1
Page amount
203 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9780230281363
Printed ISBN
978-1-349-31285-6

Similar titles