Bridgewater, Sue
Football Brands
Table of contents
1. Introduction: Why view football clubs and organizations as brands?
Sue Bridgewater
2. What is a football brand?
Sue Bridgewater
3. Brand relationships in football
Sue Bridgewater
4. Understanding the football “brandscape”
Sue Bridgewater
5. Football brand experiences
Sue Bridgewater
6. Globalization of football brands
Sue Bridgewater
7. Managing football brands through different stages of the lifecycle
Sue Bridgewater
Keywords: Business and Management, Marketing, Management, Organization, Popular Science in Sports, Sport
- Author(s)
- Bridgewater, Sue
- Publisher
- Springer
- Publication year
- 2010
- Language
- en
- Edition
- 1
- Page amount
- 203 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9780230281363
- Printed ISBN
- 978-1-349-31285-6
