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Hopkins, Gary

Star-Spangled Soccer

Hopkins, Gary - Star-Spangled Soccer, ebook

55,30€

Ebook, PDF with Adobe DRM
ISBN: 9780230278042
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Table of contents

1. Star-Spangled Soccer
Gary Hopkins

2. You’re Playing the World Cup Where?
Gary Hopkins

3. Selling Soccer to America, the World Cup Years!
Gary Hopkins

4. World Cup 1994: Everyone’s a Fan
Gary Hopkins

5. Soccer goes Professional: The Launch of Major League Soccer
Gary Hopkins

6. Back from the Brink
Gary Hopkins

7. Soccer United Marketing
Gary Hopkins

8. The Agents Arrive: There Must be Money Somewhere … Or Is There?
Gary Hopkins

9. Pony Tails and Dollars: “Anything a Man Can Do”
Gary Hopkins

10. The “Business” of Youth Soccer
Gary Hopkins

11. Viva Futbol/Viva Mexico!
Gary Hopkins

12. Young Americans: Transfers and Lost Dollars
Gary Hopkins

13. Soccer on American Television … It’s Bigger than American Idol!
Gary Hopkins

14. The Making of a Soccer Nation
Gary Hopkins

15. The World Cup Returns
Gary Hopkins

16. The Future of Soccer in the USA
Gary Hopkins

Keywords: Business and Management, Marketing, Business Strategy/Leadership, International Business, Popular Science in Sports, Management, International Economics

Author(s)
Publisher
Springer
Publication year
2010
Language
en
Edition
1
Page amount
344 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9780230278042
Printed ISBN
978-1-349-31624-3

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