Battles to Bridges

1. Introduction
R. S. Zaharna

Part I. Crisis Public Diplomacy

2. America’s Communication Problem
R. S. Zaharna

3. Battle for Hearts and Minds
R. S. Zaharna

4. Search for Answers
R. S. Zaharna

Part II. Changing Dynamics

5. Changing Dynamics and Strategic Vision
R. S. Zaharna

6. The Soft Power Differential: Mass Communication and Network Communication
R. S. Zaharna

7. Communication, Culture, and Identity in Public Diplomacy
R. S. Zaharna

Part III. Expanding the Vision of Strategic U.S. Public Diplomacy

8. Strategy and Tactics: Conceptual Frameworks
R. S. Zaharna

9. Grand Strategy: From Battles to Bridges
R. S. Zaharna

10. Epilogue
R. S. Zaharna

Keywords: Cultural and Media Studies, Media Studies, Political Science, International Relations, Diplomacy, Communication Studies