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Lindemann, Jan

The Economy of Brands

Lindemann, Jan - The Economy of Brands, ebook

64,95€

Ebook, PDF with Adobe DRM
ISBN: 9780230275010
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Table of contents

1. Introduction
Jan Lindemann

2. What is a Brand?
Jan Lindemann

3. The Value of Brands
Jan Lindemann

4. Assessing the Value of Brands
Jan Lindemann

5. Brand Equity: The Marketer’s View on Brand Value
Jan Lindemann

6. Financial Approaches to Valuing Brands
Jan Lindemann

7. Integrating Finance and Marketing: Economic Use Method
Jan Lindemann

8. Brand Valuation Best Practice Approach
Jan Lindemann

9. Brands on the Balance Sheet
Jan Lindemann

10. Brand Securitization
Jan Lindemann

11. Brand Value in Mergers and Acquisitions
Jan Lindemann

12. Brand Licensing
Jan Lindemann

13. The Brand Value Chain
Jan Lindemann

14. Return on Brand Investment
Jan Lindemann

15. Brands and the Stock Market
Jan Lindemann

16. Managing Brand Value
Jan Lindemann

17. Conclusion
Jan Lindemann

Keywords: Business and Management, Business Strategy/Leadership, Marketing

Author(s)
Publisher
Springer
Publication year
2010
Language
en
Edition
1
Page amount
193 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9780230275010
Printed ISBN
978-1-349-31281-8

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