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Standing, Craig

Electronic Markets

Standing, Craig - Electronic Markets, ebook

145,15€

Ebook, PDF with Adobe DRM
ISBN: 9780230274235
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Table of contents

1. Online Retailing, Electronic Marketplaces and Electronic Collaboration
Craig Standing

Part 1. Online Retailing

2. Matching E-tailing Strategies to Customers’ Behaviour: Three Levels of Interaction
Bela Florenthal, Aviv Shoham

3. The Customer Perspective of E-Service Quality: An Empirical Study
Samar I. Swaid, Rolf T. Wigand

4. Consumer Value within a Click-and-Mortar Construct
Paul McElhone, Alison Yacyshyn

5. A Framework of Two Tiers to Enhance Trust in Recommender Systems
Avi Noy, Yuval Dan-Gur

Part 2. Knowledge Sharing and Electronic Collaboration

6. Barriers to Electronic Clustering
Helen Cripps

7. Assessing the Value of Knowledge: A Knowledge Market Perspective
Amir Parssian, Craig Standing

Part 3. Electronic Marketplaces and Portals

8. The Relationship Between Electronic Marketplace Strategy and Structure
Craig Standing, Susan Standing

9. The Use and Perception of E-marketplaces: An Institutional Perspective
Craig Standing, Ian Sims, Susan Standing

10. Designing Community into an E-Marketplace
Rosemary Stockdale

11. The Role of Trust in the Success and Failure of Regional Internet Community Portals in Promoting SME E-Commerce Adoption
Denise E. Gengatharen

Keywords: Social Sciences, Medical Sociology, Computer Appl. in Administrative Data Processing, Management, e-Business/e-Commerce, e-Commerce/e-business, Economics, general

Editor
Publisher
Springer
Publication year
2009
Language
en
Edition
1
Page amount
225 pages
Category
Society
Format
Ebook
eISBN (PDF)
9780230274235
Printed ISBN
978-1-349-31058-6

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