The New Role of Regional Management

1. Introduction
Björn Ambos, Bodo B. Schlegelmilch

Part I. Succeeding in Europe

2. The European Market
Björn Ambos, Bodo B. Schlegelmilch

3. Managing the Integration Responsiveness Dilemma
Björn Ambos, Bodo B. Schlegelmilch

4. Developing Regional Structures
Björn Ambos, Bodo B. Schlegelmilch

5. Managing Regional Headquarters
Björn Ambos, Bodo B. Schlegelmilch

Part II. Strategies for US and Japanese Firms

6. US Companies in Europe: Going East
Björn Ambos, Bodo B. Schlegelmilch

7. Japanese Companies in Europe: Going West
Björn Ambos, Bodo B. Schlegelmilch

Part III. Selected Cases — the Best in Class

8. Learning from the Pharmaceutical Industry
Björn Ambos, Bodo B. Schlegelmilch

9. Learning from the Automotive Industry
Björn Ambos, Bodo B. Schlegelmilch

10. Learning from the Sport Shoe Industry
Björn Ambos, Bodo B. Schlegelmilch

11. Conclusion
Björn Ambos, Bodo B. Schlegelmilch

Keywords: Business and Management, Marketing, International Business, Regional/Spatial Science, International Economics, Economics, general, Management