Login

Ambos, Björn

The New Role of Regional Management

Ambos, Björn - The New Role of Regional Management, ebook

124,40€

Ebook, PDF with Adobe DRM
ISBN: 9780230273870
DRM Restrictions

PrintingNot allowed
Copy to clipboardNot allowed

Table of contents

1. Introduction
Björn Ambos, Bodo B. Schlegelmilch

Part I. Succeeding in Europe

2. The European Market
Björn Ambos, Bodo B. Schlegelmilch

3. Managing the Integration Responsiveness Dilemma
Björn Ambos, Bodo B. Schlegelmilch

4. Developing Regional Structures
Björn Ambos, Bodo B. Schlegelmilch

5. Managing Regional Headquarters
Björn Ambos, Bodo B. Schlegelmilch

Part II. Strategies for US and Japanese Firms

6. US Companies in Europe: Going East
Björn Ambos, Bodo B. Schlegelmilch

7. Japanese Companies in Europe: Going West
Björn Ambos, Bodo B. Schlegelmilch

Part III. Selected Cases — the Best in Class

8. Learning from the Pharmaceutical Industry
Björn Ambos, Bodo B. Schlegelmilch

9. Learning from the Automotive Industry
Björn Ambos, Bodo B. Schlegelmilch

10. Learning from the Sport Shoe Industry
Björn Ambos, Bodo B. Schlegelmilch

11. Conclusion
Björn Ambos, Bodo B. Schlegelmilch

Keywords: Business and Management, Marketing, International Business, Regional/Spatial Science, International Economics, Economics, general, Management

Author(s)
 
Publisher
Springer
Publication year
2010
Language
en
Edition
1
Page amount
315 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9780230273870
Printed ISBN
978-1-349-35975-2

Similar titles